most people wont last more than the 10 years by several other manufacturers.
and it doesnt cover a lot of vehicles
no srt vehicles
and its for the original owner only, so now they've basically screwed everyone who buys a used low mileage 3 year old vehicle as they now have NO warranty, even a pay for transfer one.
its marketing, plain and simple, and there are so many stipulations, (just like the others) that very few real changes are in effect.
btw, it wont cover u joints as those are considered wearable items and are to be replaced by the owner.
same as tires and brake pads under a bumper to bumper warranty.
having said all that, they probably needed to do it as there is so much backlash against their transmissions from the ram trucks in the mid-late 90's that it is most likely affecting sales.