North American Ducati Sales Are Up
From a press release issued by Ducati North America:
DUCATI NORTH AMERICA STARTS NEW YEAR POSTING LANDMARK 80 PERCENT SALES INCREASE FOR JANUARY 2006
Cupertino, CA – February 15, 2006 - Ducati, the Italian motorcycle company world famous for crafting high-performance race, street, and touring bikes, announced a record-breaking start to 2006, posting an 80-percent sales increase for the month of January. The strong sales numbers generated by Ducati North America are a bright spot for the global motorcycle manufacturer, Ducati Motor Holding, with the North American subsidiary continuing to find success. This comes from the introduction of the retro-inspired SportClassic line-up and the new Monster S2R 1000. This summer they will debut their most powerful naked bike ever, the highly anticipated Monster S4Rs.
After reestablishing their superbike dominance in North America with the successful introduction of their red-hot 999R flagship in 2005, Ducati North America took their growth to all-time highs by exploring untapped market segments with several other new bikes. By expanding their popular Monster line-up with the powerful and affordable Monster S2R and Monster S2R1000 introductions, Ducati North America dispelled the notion they were only a superbike manufacturer. Their work introducing the easy-riding Multistrada 620 only affirmed the company’s new commitment to growth.
“The 999R introduction showed that Ducati is and always will be about crafting high-performance racing bikes,” says Michael Lock, CEO of Ducati North America. “But Ducati is also proving we can build our Monster line-up with the successes of the S2R, S2R1000, and the upcoming Monster S4Rs. We’re really enjoying the momentum we’ve experienced early this year from these bikes and our popular SportClassics. There’s no doubt 2006 will be a year to remember here at Ducati North America.”
Ducati North America’s landmark year in 2005 and successes early in 2006 are evidenced by a 56-percent overall increase in total Ducati sales for the last six months according to data published by the Motorcycle Industry Council (MIC). Other notable statistics include Ducati North America eclipsing fellow European brands BMW and Triumph in on-highway sales and market share for the month. Solid growth in sales of their 501-750cc sport bike category also posted an impressive 140-percent gain compared to the same time last year.