This is an ad by the Norwegian Department of Transportation encouraging the use of seatbelts it's called "Heaven can wait". It's not belitteling, nor is it of the scare tacktics kind (that never works) but it focuses on the important stuff, which is to keep people alive. Frankly I find it to be quite touching. And the picture at the end is part of a poster campaign on the side of the road, you can see the other pictures here: http://www.vegvesen.no/bilbelte/index.stm
I was in a pretty nasty car crash once and thanks to everyone wearing their seatbelts we all turned out ok.
I have no idea why some people still won't wear their seatbelts, considering that festive looking pizza cover on the front windscreen that often is the result.
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