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post #1 of 15 (permalink) Old 06-12-2007, 01:48 PM Thread Starter
 
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Harely Ducatison?

Ducati would consider Harley-Davidson merger ‘anytime,’ CFO says

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Tuesday June 12, 2007

Ducati Motor Holding, the Italian motorcycle manufacturer, would consider a merger with U.S.-based Harley-Davidson “anytime,” said Enrico D’Onofrio, CFO.

A merger with Harley-Davidson would be “totally complementary,” he said, responding to speculation in the market that the two firms had been in talks. And while he declined to comment on the speculation, he did say that the two companies are similar in that they create recreational bikes that consumers fantasize about. Harley-Davidson has an older consumer profile, with an average age of 55, while Ducati owners are about 35, on average. Half of all Ducati owners in the United States also own a Harley.

A potential combination with the U.S. company could also help Ducati with procurement, as Harley is a larger company that is able to get better quality products at lower prices. A marriage would also increase distribution opportunities for Ducati, which is a relatively small manufacturer.

D’Onofrio said Harley could also stand to benefit, as it could be interested in expanding internationally.
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post #2 of 15 (permalink) Old 06-12-2007, 01:50 PM
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A 1098 HD


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post #3 of 15 (permalink) Old 06-12-2007, 02:08 PM
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I'm sure the bike line-ups would remain the same, maybe HD would benefit from some actual R&D...most of it would probably be on paper I'm thinking?


Could be a good thing for both companies.


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post #4 of 15 (permalink) Old 06-12-2007, 02:17 PM
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A 1098 HD
It's called a Rotten-V :
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post #5 of 15 (permalink) Old 06-12-2007, 03:42 PM
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well....at least they're even in the reliability department...


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post #6 of 15 (permalink) Old 06-12-2007, 03:43 PM
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*cough* Yamaha FI


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post #7 of 15 (permalink) Old 06-12-2007, 04:54 PM
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they're both masters of selling a lifestyle rather than actually selling a bike.

HAIL TO THE KING!!

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post #8 of 15 (permalink) Old 06-12-2007, 05:40 PM
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All bike orgs have their niche that they try to fill. I think yamaha is truly catering to the squid population now, with those gay street commercials that say "the R is for Respect"


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post #9 of 15 (permalink) Old 06-12-2007, 06:24 PM
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I think yamaha is truly catering to the squid population now, with those gay street commercials that say "the R is for Respect"

I thought the "R" is for R1Lover




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post #10 of 15 (permalink) Old 06-13-2007, 05:47 AM
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I'm with ya KD, Yamaha is marketing to squids, Ducati is marketing to snobs.

Honda are marketing to snobs that can't afford a ducati.

HAIL TO THE KING!!

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post #11 of 15 (permalink) Old 06-13-2007, 10:09 AM
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And that's why I ride Suzuki. :
post #12 of 15 (permalink) Old 06-13-2007, 10:21 AM Thread Starter
 
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Found this.
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post #13 of 15 (permalink) Old 06-13-2007, 05:32 PM
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And that's why I ride Suzuki. :
good choice.

HAIL TO THE KING!!

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post #14 of 15 (permalink) Old 06-13-2007, 11:12 PM
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I thought the "R" is for R1Lover



it is



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post #15 of 15 (permalink) Old 06-14-2007, 04:38 AM
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Found this.


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