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post #1 of 8 (permalink) Old 06-13-2007, 08:22 PM Thread Starter
 
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Apple and Ducati

Style knows style

Got this in an email today.

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post #2 of 8 (permalink) Old 06-13-2007, 09:28 PM
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:badg macs rock


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post #3 of 8 (permalink) Old 06-14-2007, 03:51 AM
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LOL, once again, masters of selling a lifestyle and not a product.

"you'll be cool as shit if you buy a mac!"
-some dude who looks to be of mixed ethnicity and to have a 6 figure salary in a mac commercial

HAIL TO THE KING!!

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post #4 of 8 (permalink) Old 06-14-2007, 07:18 AM Thread Starter
 
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Isn't that what its all about these days... selling the lifestyle... as well as the product?
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post #5 of 8 (permalink) Old 06-14-2007, 03:56 PM
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if it is, then I've missed out on some shit.

quick way to a buck, but I don't like to demean my customers by telling them what to think.

HAIL TO THE KING!!

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post #6 of 8 (permalink) Old 06-14-2007, 06:18 PM Thread Starter
 
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We must not be on the same page. I thought it was cool they had a sportbike on the screen of the computer, and I also thought it was cool that it was the new Duc.

What does that have to do with telling people what to think?
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post #7 of 8 (permalink) Old 06-15-2007, 11:57 AM
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a bike on the screen of a computer is a cool thing forsure.

Jumping into "trendy" branding, tho, and featuring advertisements where you've got some dude representing one product telling another dude (product) how useless he is 'cause he's in a suit and not wearing the neat fashionable clothes.

I also totally love how you can't just use any MP3 player, 'cause you're not "cool" unless you've got the WHITE MP3 player, but since you can hide the MP3 player in a pocket, you'd better make the EARPHONES white (such shitty earphones too) just so that people can be sure that you've got the cool brand of earphone.

somewhat reminds me of the mercedes' having the great big propeller wheel on the front of the car, just incase someone didn't notice that it was a really expensive and "classy" car.

They've mastered the art of selling coolness rather than a product. As tho coolness can be bought.

HAIL TO THE KING!!

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post #8 of 8 (permalink) Old 06-15-2007, 02:26 PM Thread Starter
 
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I'm not going to argue with you on this one.

I enjoy the user friendly mac products and thought it was cool they had a duc on an advertisement.
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