Yamaha Motor Italia World Superbike Team Lands New Sponsor
From a press release issued by Yamaha Racing:
The Yamaha Motor Italia World Superbike Team today announces a three-year sponsorship agreement with Santander Consumer Bank Italy, the leading consumer credit bank in the automotive industry.
The deal will see the YZF-R1 machines of Noriyuki Haga and Andrew Pitt run in the red and white corporate colours of the financial giant, which also works with Yamaha Motor Italia as a partner in the Yamaha Credit System - a finance programme available to Yamaha's Italian customers facilitating the purchase of their machines.
Santander Consumer Bank is part of the Gruppo Santander, the leading financial institution in Spain and one of the top ten international banks in the world. Gruppo Santander operates in 46 countries with 10,000 franchises servicing 59 million clients, with more than 126,000 employees. Santander Consumer Bank (SCB) is an important contributor to the success of the group. In Italy, SCB achieved much of its business success developing financial products for the automotive industry.
Laurens Klein Koerkamp - Yamaha Motor Europe, Racing Division
"We're pleased to have secured a three-year partnership with Santander Consumer Bank. It is a very positive development that such a leading financial company values the marketing potential of motorcycle racing, and following their existing relationship with Yamaha Motor Italia this partnership is a perfect fit for us and a valuable new contribution to world superbike racing as a whole. Superbike is all about racing production machines which can be bought in our dealerships and this sponsor also has a strong presence in Yamaha's Italian dealerships providing financial services to our customers. I am sure it will be a very fruitful relationship giving our team the opportunity to further improve its competiveness, while Santander will surely raise their public profile in and outside the motorcycle population."
Mauro Viotto - C.E.O. of Santander Consumer Bank Italy
"For us the partnership with Yamaha Motor Italia is very important from a commercial point of view. For many years we have been developing products, services and operations tailored for automotive partners. We want to support Yamaha Motor Italia and its dealer network with all these tools and with new ones that we will be developing following their needs through the Yamaha Credit System. We've already reached the lead between independent companies in the whole automotive market. Our aim is to increase our market share in motorcycle financing, in order to expand our existing leadership based largely upon consumer credit within the car segment. We think that the sponsorship of the Yamaha Motor Italia World Superbike Team will strengthen our relationship with the Yamaha dealer network, enabling us to reach our business goals together."
Andrew Pitt (left) and Noriyuki Haga (right) show off their 2006 colors.
Photo courtesy of Yamaha Racing: