Nicky Hayden´s new “race-face”
Honda´s latest bike to hit the market -the CBR1000RR- will use a rather unique picture of Nicky Hayden for its advertising campaign. Digitally altered, a futuristic headshot of the American rider replaces his left eye with the headlight of the recently released Honda. Hayden´s cyborg image is accompanied by a photo of the new bike with the slogan “Got something inside you?”, referring to the racing spirit that they hope the CBR1000RR instils in the rider.
Hayden emerged last season as one of the World Championship´s key riders, and also as the head of a generation of young riders hoped by Honda to reclaim the crown. The Kentucky native continues to help develop the latest version of the RC211V. Next Tuesday he will take part in the first of three sessions of testing in Malaysia, alongside the team and newcomer Dani Pedrosa.